Shaking Off Gender Stereotypes π
Shaking Off Gender Stereotypes π Shaking off the stereotypes. BRB: In our Smashing Gender Biases Era. Warning information provided may shift your world view and perspective. Q: Are we * finally * surpassing the age-old clichΓ©s? Mayyyyyybeeee... But have we REALLY moved beyond them? IMO: it's time we take a leaf out of Taylor Swift's play book when it comes to gender stereotypes... In a bold move for International Women's Day 2022, CPB London launched a campaign that didn't just walk the talk—they danced through the talk, aiming to harmonize gender diversity by spotlighting our hidden biases. Themed 'Break The Bias,' this campaign pirouetted across the UK through socials, the grand stages of OOH, and the silver screens of cinemas. Diving into the minds of our future leaders, CPB London orchestrated a symphony of insights from 1,000 UK parents and their primary school-aged maestros, revealing a tune that might seem out of key for some. The study hit a high no